Lifecycle Marketing Manager

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At CareZone, we make life simpler for millions of people with personal and family health challenges by helping them organize important information and access vital health services.

We’re seeking a creative, data-driven, and compassionate lifecycle communications leader to join our team. In this role you’ll be responsible for multi-channel communication campaigns that increase app engagement, subscription/ecommerce conversion, and customer retention.

WHAT YOU’LL DO

  • Plan and implement multi-channel (email, push, SMS, in-app) communication journeys to onboard, engage, and retain app users.

  • Manage multiple types of campaigns, including new user onboarding, product launches, customer retention, and winbacks.

  • Use insights from continual testing, customer data, and industry best practices to inform marketing and business direction.

  • Craft high-conversion emails, pushes, and other marketing messages.

  • Own the communications roadmap, including channel strategy, content scheduling, and defining marketing automation software priorities.

WHO WE’RE LOOKING FOR

  • 3-5 years experience developing and executing lifecycle campaigns or customer communication programs for an e-commerce or subscription business model.

  • Ability to develop compelling customer lifecycle campaigns from messaging and channel strategy to design and engineering requirements.

  • You can manage multiple projects in a fast-paced environment while simultaneously creating process.

  • Excellent interpersonal and communication skills that enable you to easily interact with various functional teams.

  • Proficient with CRM/marketing automation tools and email marketing.

  • Analytical, organized, and detail-oriented.

  • Bachelor’s Degree in Marketing, Communications or related field preferred.

THE PERKS

* Competitive pay with bonus opportunities

* Equity at hire and ongoing opportunities to build ownership

* Excellent health, vision, and dental benefits

* 401(k), with company match

* Unlimited paid time off and sick benefits

* Friendly, collaborative, mission-driven colleagues


Location: San Francisco, CA
Apply for this Position
Apply at: https://carezone.zhire-zuman.com/job/71613/lifecycle-marketing-manager